Nine categories. One weighted score.
Weighted by impact, so the number reflects what actually moves rankings.
- Meta tags
- Headings
- Images
- Schema
- Mobile
Meta tags and headings
0 ptsTitle and description length, duplicates, missing or multiple H1s, skipped heading levels.
Content and images
0 ptsThin content, word count, images without alt text or with oversized dimensions.
Schema and mobile
0 ptsJSON-LD presence and validity, viewport meta tag and mobile readiness.
robots.txt and sitemap
0 ptsWhether crawlers can reach the site, whether a sitemap exists and is declared.
PageSpeed Insights
0 ptsLighthouse performance, accessibility, best practices and SEO scores for mobile and desktop, with LCP, TBT and CLS.
- Disallow: / under User-agent: *
- No Sitemap: line
- Crawl-delay ignored by Googlebot
Prioritised fixes
0 ptsEvery issue tagged critical, warning or info, with the fix, sorted by severity and category weight.
Most SEO problems are boring.
That is why they persist.
Missing alt text, a duplicated title, a slow hero image. None of them is dramatic. Together they decide whether a good page ranks.
Technical debt caps content
A great article on a page with a broken canonical and a 4-second LCP will lose to a mediocre one that loads clean. Fix the floor before raising the ceiling.
Weighting matters
Not all issues are equal. Performance and meta tags move rankings more than image dimensions. The score weights each category so you fix what counts first.
Audits should be repeatable
The same analyzers run on every check, so a score of 82 today and 91 next week means something changed for the better, not that the tool changed its mind.
Critical first. Then the biggest category.
- 1
Clear every critical issue
Missing titles, noindex by accident, blocked crawlers and broken canonicals remove pages from the index. Fix these the same day.
- 2
Fix the weakest weighted category
The category list shows score and weight. A 40 in Performance (18% weight) costs more than a 40 in Images (6%).
- 3
Tighten titles and descriptions
Keep titles under 60 characters and descriptions between 120 and 160. Put the target phrase near the start.
- 4
Add alt text and dimensions to images
Alt text is the cheapest accessibility and image-search win. Width and height attributes prevent layout shift.
- 5
Re-audit after each fix
Results refresh after six hours. Audit the same URL again to confirm the score moved and no new issue appeared.
Audits on a schedule, fixes on autopilot
SiteLift audits your site every week, tracks the score over time, and publishes content that passes the checks by construction.
No credit card required
Frequently Asked Questions
Everything you need to know about the website seo audit.
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